Has the environment changed for medical marketing in Australia? You bet it has.
Fifteen years ago Ray Moynihan was developing his feature series for the Financial Review on pharmaceutical company transparency. I remember he asked me then whether I thought any of the kerfuffle being triggered by he and other journalists (like Melissa Sweet who was then Health Editor at the Sydney Morning Herald) would lead to any tangible change in the way pharmaceutical companies operated in the future.
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Palin News
Palin News
Guide Dog Day on national news agenda
Who can believe people with guide dogs are still refused entry into hotels and cafes? But they are. Guide Dogs NSW/ACT Ambassador Graeme Inness at the Welcome Here media briefi..
Palin seeks healthy PR Exec to join team
Calling all aspiring public health and health promotion gurus... Public Relations Account Executive Healthcare PR Palin Communications - one of Australia’s best known..
PR Rookie gives inside look at agency life
International intern Ellen Groen has decided to give students and PR wannabee’s (and her mum) a first-hand account of her experiences at Palin Communications. Ellen has joined the Pal..
Anaphylaxis awareness campaign
The Palin team was pleased to help out on a recent campaign to raise awareness about the risks of anaphylaxis in Australia. The campaign used seasonal themes like holiday travel and the sta..
New environment being shaped for Australian healthcare PR
Healthcare PR specialist Martin Palin is encouraging medical marketers and pharmaceutical public affairs teams to consider the "new era of big pharma transparency" when developing their future..
Palin helps amplify First Voice communication plan
Effective advocacy requires a unified voice with a consistent message. This holds true no matter what the issue. It is however, particularly relevant to the sector that provides services..
Fundraising meets weight loss in new charity challenge
People commit to doing lots of different things to raise funds for charity these days - wear loud shirts, grow a mo, put on a red nose. But imagine if the challenge to which you were com..
International intern joins Palin team
10 February 2012 - Palin Communications welcomes international intern Ellen Groen to the team from Hanze University in The Netherlands. Ellen is joining the Palin team for five months of hands..
Palin adds to its growing team
Palin Communications would like to welcome its new recruit George Anderson who joins the Palin Communications team as a Senior Account Executive. George has a Masters Degree in Health Co..
Palin supports Movember 2011
Palin Communications will once again be working with our friends at the Prostate Cancer Foundation of Australia to raise awareness of men's health issues during November. As in pre..
You don’t have be blind to have a guide dog
Guide Dogs NSW/ACT recognise International Guide Dog Day. Palin Communications worked with Guide Dogs NSW/ACT to coordinate a case study driven media relations project in the lead up t..
Business growth triggers new recruit for Palin Communications
Friday 3 June 2011 - Following recent business growth, health focused PR agency Palin Communications has expanded its team with the recruitment of Amy Medcalf as an Account Executive. Amy..
Featured News
Palin seeks healthy PR Exec to join team
Calling all aspiring public health and health promotion gurus... Public Relations Account Executive Healthcare PR Palin Communications - one of Australia’s best known..
Featured Case Study
Deaf children keep pace at mainstream school
Back to school is a great seasonal opportunity for organisations like The Shepherd Centre to raise awareness of their programs and issues. The Shepherd Centre's key objective is to prepare ..
Featured Blog
Welcome to the new age of big pharma transparency
Martin Palin - Thursday, April 05, 2012